On June 3, The Young Patrons Circle of the American Friends of the Louvre AFLOUVRE held its annual benefit, raising restoration funds for the most famous Musée du Louvre . The event began with a private VIP reception at the Dalva Brothers Gallery with attendees viewing works that belonged to famous French citizens such as Marie Antoinette. Then benefit party continued at the French Embassy sponsored by hip Matthew Williamson, some of the trendy fashion socialite maven attendees were Annabel Vartanian and Elizabeth Grimaldi sporting frocks by the designer. During the evening works of art were auctioned off with KiptonART artists Diane Detalle, Vincent Edmond-Louis, Simone Lourenco, Erica Simone and Serge Strosberg donating pieces to the cause. Then we continued on until the early hours with an after party hosted at the Pierre Hotel.

Other guests included: Genevieve Bahrenburg, Elizabeth Grimaldi, Caroline Rowley, John De Neufville, William Heath, Maggie Norris and Tracy Stern

Scenes from the motion picture “2012.” Courtesy Columbia Pictures. Remember the Y2K scare? It came and went without much of a whimper because of adequate planning and analysis of the situation. Impressive movie special effects aside, Dec. 21, 2012, won’t be the end of the world as we know. It will, however, be another winter solstice.

Much like Y2K, 2012 has been analyzed and the science of the end of the Earth thoroughly studied. Contrary to some of the common beliefs out there, the science behind the end of the world quickly unravels when pinned down to the 2012 timeline. Below, NASA Scientists answer several questions that we’re frequently asked regarding 2012.

Question (Q): Are there any threats to the Earth in 2012? Many Internet websites say the world will end in December 2012.
Answer (A): Nothing bad will happen to the Earth in 2012. Our planet has been getting along just fine for more than 4 billion years, and credible scientists worldwide know of no threat associated with 2012.

Q: What is the origin of the prediction that the world will end in 2012?
A: The story started with claims that Nibiru, a supposed planet discovered by the Sumerians, is headed toward Earth. This catastrophe was initially predicted for May 2003, but when nothing happened the doomsday date was moved forward to December 2012. Then these two fables were linked to the end of one of the cycles in the ancient Mayan calendar at the winter solstice in 2012 — hence the predicted doomsday date of December 21, 2012.

Q: Does the Mayan calendar end in December 2012?
A: Just as the calendar you have on your kitchen wall does not cease to exist after December 31, the Mayan calendar does not cease to exist on December 21, 2012. This date is the end of the Mayan long-count period but then — just as your calendar begins again on January 1 — another long-count period begins for the Mayan calendar.

Q: Could a phenomena occur where planets align in a way that impacts Earth?
A: There are no planetary alignments in the next few decades, Earth will not cross the galactic plane in 2012, and even if these alignments were to occur, their effects on the Earth would be negligible. Each December the Earth and sun align with the approximate center of the Milky Way Galaxy but that is an annual event of no consequence.

“There apparently is a great deal of interest in celestial bodies, and their locations and trajectories at the end of the calendar year 2012. Now, I for one love a good book or movie as much as the next guy. But the stuff flying around through cyberspace, TV and the movies is not based on science. There is even a fake NASA news release out there…”
- Don Yeomans, NASA senior research scientist Q: Is there a planet or brown dwarf called Nibiru or Planet X or Eris that is approaching the Earth and threatening our planet with widespread destruction?
A: Nibiru and other stories about wayward planets are an Internet hoax. There is no factual basis for these claims. If Nibiru or Planet X were real and headed for an encounter with the Earth in 2012, astronomers would have been tracking it for at least the past decade, and it would be visible by now to the naked eye. Obviously, it does not exist. Eris is real, but it is a dwarf planet similar to Pluto that will remain in the outer solar system; the closest it can come to Earth is about 4 billion miles.

Q: What is the polar shift theory? Is it true that the earth’s crust does a 180-degree rotation around the core in a matter of days if not hours?
A: A reversal in the rotation of Earth is impossible. There are slow movements of the continents (for example Antarctica was near the equator hundreds of millions of years ago), but that is irrelevant to claims of reversal of the rotational poles. However, many of the disaster websites pull a bait-and-shift to fool people. They claim a relationship between the rotation and the magnetic polarity of Earth, which does change irregularly, with a magnetic reversal taking place every 400,000 years on average. As far as we know, such a magnetic reversal doesn’t cause any harm to life on Earth. A magnetic reversal is very unlikely to happen in the next few millennia, anyway.

Earth, as seen in the Blue Marble: Next Generation collection of images, showing the color of the planet’s surface in high resolution. This image shows South America from September 2004. Q: Is the Earth in danger of being hit by a meteor in 2012?
A: The Earth has always been subject to impacts by comets and asteroids, although big hits are very rare. The last big impact was 65 million years ago, and that led to the extinction of the dinosaurs. Today NASA astronomers are carrying out a survey called the Spaceguard Survey to find any large near-Earth asteroids long before they hit. We have already determined that there are no threatening asteroids as large as the one that killed the dinosaurs. All this work is done openly with the discoveries posted every day on the NASA NEO Program Office website, so you can see for yourself that nothing is predicted to hit in 2012.

Q: How do NASA scientists feel about claims of pending doomsday?
A: For any claims of disaster or dramatic changes in 2012, where is the science? Where is the evidence? There is none, and for all the fictional assertions, whether they are made in books, movies, documentaries or over the Internet, we cannot change that simple fact. There is no credible evidence for any of the assertions made in support of unusual events taking place in December 2012.

Q: Is there a danger from giant solar storms predicted for 2012?
A: Solar activity has a regular cycle, with peaks approximately every 11 years. Near these activity peaks, solar flares can cause some interruption of satellite communications, although engineers are learning how to build electronics that are protected against most solar storms. But there is no special risk associated with 2012. The next solar maximum will occur in the 2012-2014 time frame and is predicted to be an average solar cycle, no different than previous cycles throughout history.

Addition information concerning 2012 is available on the Web, at:

• NASA Astrobiology Institute: “Nibiru and Doomsday 2012“
• Bad Astronomy: “The Planet X Saga: The Scientific Arguments in a Nutshell“
• Sky and Telescope Magazine: “2012: The Great Scare“
• http://www.nasa.gov/topics/earth/features/2012.html

The Real 2012 Prophecy: Mayans, Nostradamus, and Planet X, Oh My!¹
by Rich Deem

Introduction

The year 2012 is supposed to result in a slew of natural disasters culminating in the end of the world (as we know it, or think we know it, as the case may be). We know this prediction is true because a bunch of savage, child sacrificing, jungle-dwelling Mayans² prophesied it hundreds of years ago through their amazingly accurate calendar. Never mind that the date for Armageddon was originally set as December 24, 2011. We now know that these events will occur at exactly 11:11 GMT on December 21 2012, even though some Mayan predictions go all the way to 4772 A.D.³ Those Mayans really knew everything about astronomy, since their calendar consisted of 260-day periods, which we now know represents the true length of the solar year! According to the Mayan calendar, the “Great Cycle” equates with 5,125.36 years, which began on August 11, 3114 B.C. and ends in 2012. Unfortunately for the Maya (but maybe fortunately for us), they ended before their calendar.

Other prophesiers

The Maya were not the only people to predict the end of the world. Incan and Egyptian calendars, as well as with the prophecies of Nostradamus, Edgar Cayce (famous for predicting from 1958-1998 that a tilting of the Earth’s axis would result in “The earth will be broken up in the western portion of America. The greater portion of Japan must go into the sea.”), and the I Ching, Hopi Indians, along with a slew of wackos have indicated that the apocalypse will occur in December 2012. Nostradamus predicted a great comet, Nibiru, would impact the Mediterranean on December 21, 2012 (or was it the year 1999? – close enough!).

Natural disasters

Not content with just one disaster at a time, 2012 will unleash the ultimate disaster movie – earthquakes, volcanic eruptions, hurricanes, tsunamis, floods, and droughts (at the same time and place!). These events are thought to be caused by a polar shift, enormous asteroids, violent solar activity (never mind that the Sun is now at its most quiet phase in recorded history), the emergence of Planet X or Nibiru, and the planetary alignment of Venus. Never mind that the next Venetian alignment is actually, on June 5-6, 2012, and that the alignment will produce a gravitational interaction on the order of your neighbor’s Toaster Strudel. This is real science, man! The other probable causes of these disasters relate to the earth’s precession, a 26,000 year cycle that just happens to coincide with the 12/21/2012 date (how it coincides we aren’t sure, but we want to throw it in so that nothing is left out). In addition, our Solar System crosses in and out of the galactic plane every 33 million years. Coincidentally, the Sun will be at the exact center of the galactic plane on December 21, 2012 (or maybe it already happened 3 million years ago – but who’s counting). At the same time, there will be a massive pole shift caused by the galactic alignment between the center of the galaxy and the Sun that will cause massive earthquakes, volcanoes, and tsunamis. What fun!

Government conspiracy

The really bad thing about 2012 is that the government knows everything about what is going to happen and they are keeping it from you. When Barack Obama talked about change, he wasn’t kidding! In fact, they have set up a secret organization, including a secret website, the Institute for Human Continuity, to promote the continued survival of the human species after December 21, 2012. Among other things, the Institute is conducting a lottery to determine which humans will be selected to inhabit the subterranean cities in their “Operation Safe Haven.” Surprisingly, the Institute has been operating since 1978, when they held their first Summit in in Timaru, New Zealand. You best get aboard while you can. Don’t wait until 2012!

The real 2012 prophecy

Since everybody else is making 2012 predictions, I thought I would throw mine into the mix. And here it is… The 2012 disasters are such good violence and mayhem that they would make the ultimate disaster movie. Hey, somebody needs to make a lot of money by taking from the ignorant interested people. Authors will write books and studios will make movies and the con artists will make lots of money – just like the good old days of Y2K.

Conclusion

Yes, there will be earthquakes, volcanoes, floods and droughts in 2012, just as there are in every year. My 2012 prediction is that scammers will make a lot of money off gullible astute people. If you need to waste your money find more information on 2012, please click the junk resources below. Now, if I could only figure out how to use that Parmesan Chicken with Pasta Rags recipe from my GE newsletter in my new GE Dishwasher. www.godandscience.org

Dear Readers,

The following article is the first of many, which have been written specifically for Society’s Choice’s readers. The creators of Society’s choice want to point out that they are only publishing the story and therefore will not vouch for it or be held responsible for any of the content.

“THE MODELING WORLD EXPOSED”Written for the readers of Society’s Choice
The following article has been written after much research and interviews with many models and agents in the industry. All the people interviewed have asked to be anonymous for privacy.

I wanted to find out what really goes on behind the scenes of this glamorous world and the facts that have come to light are quite shocking to say the least. Here are the ugly revelations:

The Life of a Male ModelThey are able to have a much longer career but very few of them last more than two years in the industry. I found out that straight men in male modeling comprise of about 25% of the total. Many of them cannot cope with the crazy partying and attention from the female models etc. and burn out fast. One of the models I interviewed told us that not long ago as he was sitting at a bar, an elegant forty seven year old married woman approached him and after a couple of cocktails invited him to her room and offered him ten thousand dollars to have sex with her. He had never done anything like this, but realized that this was easy money and although he hasn’t done it since, he said he would have no hesitation if he was offered the chance again.

70% of all models turn to stripping and prostitution to make ends meet. An average stripper in a big city club can take home $500 to a $1000 in cash every night without any sex involved. However, if they want to make more money by selling their bodies the rewards are unlimited. Many gay male models will also sleep with women for money.

Drugs are everywhere in the industry and a lot of the models become very addicted and snort coke heavily on a regular basis to keep their partying lifestyles going. Many models party every night and a lot of them sleep with multiple partners. There seems to be very few monogamous relationships in the industry. This lifestyle takes it’s toll very fast and thus a large number of the models lose their looks quickly. Very few models save any money as many of them don’t come from affluent educated backgrounds. They seem unable to cope with the huge amounts of cash that come their way and end up blowing it as fast as they make it.

The Life of a Female Model

Female models have a very short lifespan in the industry and the age they start is becoming younger and younger. 70% of them either already have eating disorders when they start modeling or they develop them in the constant pressure to stay thin. Bulimia and Anorexia are the main Problems. 60% of female models are bisexual and many of the rest experiment sexually with other women.

Becoming a successful model seems to be attributed a lot to luck and who you know. It also seems that a lot of the successful models have to sleep their way to the top. The attitude of “I will scratch your back, if you scratch mine” is very apparent. The percentage of models who do make a career and a living out of the industry is close to just 5%. However, the ones who do make it are richly rewarded. The savvy models who went to college and are business minded, are a minority in this business. If they are able to capitalize on their good looks and brains, they end up having long and successful careers after their modeling careers are over.

One fact we learned is that all pictures, without exception, used in magazines etc. are heavily touched up because the quest for perfection is endless. Very few models enjoy what they do and they are often treated badly by their employers. Many of the photographers use their power to take advantage of the models to get sexual favors from them, in exchange for some help rising to the top.

95% of all models waste the best years of their life barely making ends meet while trying to become the next super model. Many of them are from poor eastern European countries and they come to the USA to experience the American Dream. I suggest all you budding wannabe models should think carefully before entering this profession. The fame fulminates intensely but the reality is very different!

Society Choice http://www.facebook.com/SocietysChoice

By Daniel R. Hawes

An old Greek fable famously tells the story of a fox, who tries really hard to get his hands on a tasty vine of grapes. The fox tries and he tries, but eventually fails in all of his attempts to acquire the grapes; at which point the fox calmly continues with his life by convincing himself that he really didn’t want those grapes that badly after all…

Although there is a common wisdom in this tale of how we deal with being thwarted in our desires, a more modern psychological account of the fox’s tale may look a little different:

I.e. if the fox in our tale had been reading today’s psychological journals he may have concluded, more precisely, that had he continued in his efforts, and finally obtained the grapes, THEN he may not have liked them as much.

To see why the fox may have concluded this, we must first consider, that from a physiological (and pharmacological) perspective wanting something, and liking something do not necessarily go hand-in-hand, and that they certainly aren’t the same thing. For example, a drug addict really, really wants her fix, but many addicts genuinely report not particularly liking their subsequent drugged out experiences. Additionally, a number of psychological studies show that liking and wanting can be independently manipulated, and that often times both operate at a subconscious level. In a more medical sense, scientists such as Uzma Khan and Baba Shiv from Stanford University, therefore support the notion that

“liking is mediated by opioid systems and primary sensory and valuation regions, whereas wanting is encoded by midbrain dopamine activity in efferent regions such as nucleus accumbens”.

These two psychologists, also now have been able to show – by a series of wittily designed experiments – that wanting and liking can not only be independently manipulated, but that single events can drive both feelings in opposite directions. In particular, one of their studies was featured in the journal Psychological Science this month, as showing how the event of being thwarted in one’s attempt to acquire an object can increase one’s “want” for the object, while simultaneously decreasing one’s “liking”.

The study design is fairly intricate, so I’ll have to spend a little time explaining:

The experimenters began by separating their participants into two experimental conditions; one which they call the jilted condition, one which is then simply the non-jilted condition. Both groups were essentially evaluated for their liking and wanting for a particular object – a $5 gift card for Circuit City – in comparison to two other, similar objects (a $5 gift card for Best Buy and a $5 gift card for Target). As far as the participants were concerned, they believed that they were playing computer games for virtual tokens, which may later be exchanged for the Circuit City gift card.

The non-jilted condition was initiated by participants stating their willingness to pay (in tokens) for both the Best Buy and the Circuit City gift card, and then followed by a computer game involving anagram tasks. As a prize – supposedly for having performed well in the anagram game – all participants in the non-jilted condition were awarded the Circuit City gift card, and then asked to play yet a second game in which they were given the chance to win some additional tokens. After finishing the second game, all participants in the non-jilted condition were given the choice additional option of exchanging the Circuit City gift card they had supposedly won, against the Target gift card; thus concluding the experiment.

The jilted condition, in comparison, began with participants stating their willingness to pay only for the Best Buy gift card, and then continuing immediately to the first anagram game. Unlike their counterparts in the non-jilted condition, the participants in the jilted condition were not awarded the Circuit City gift card after playing the first game, but instead were informed that their performance in the game had been insufficient to warrant this prize. After having been given this information of having failed to win the Circuit City gift card, the participants were then asked to indicate their willingness to pay for the Circuit City gift card. After having indicated this second willingness to pay measure, participants in the jilted condition also played a second anagram game, after which they were rewarded tokens, but also the Circuit City gift card which they had been denied after the first anagram game. Finally, participants in the jilted condition were also given the option of exchanging their Circuit City gift card against the Target gift card.

To summarize, both groups indicated how much they wanted the Circuit City gift card by expressing their willingness to pay for it. However, the jilted group indicated their wanting AFTER having failed to win the object, while the non-jilted group indicated their wanting even before having attempted to win the object.

As the first graph below shows, having been thwarted in the attempt to acquire the prize clearly increased participant’s “Want” for the Circuit City gift card. The jilted group ended up wanting the gift car much more than their counter parts in the non-jilted group.

However, after both games had been played – when all participants had been awarded the same amount of tokens and exactly one Circuit City gift card – and all participants were given the option of exchanging their Circuit City card for the Target card, the jilted condition ended up making use of this option far more frequently than did the members of the non-jilted group. It seems then, that the participants in the jilted group ended up liking their Circuit City card much less than those in the non-jilted group.

In particular, this finding is astonishing, since the decreased “liking” was displayed exactly by those participants who had reported greater “wanting” for the particular gift card. The same event – having failed to win the card in the first attempt – had simultaneously affected participant’s wanting and liking for the gift card in opposite directions.

It should be stated, that although this is a clear example of the decoupling of wanting and liking, it does not at all mean, that both feelings must always go in opposite directions. As the author’s state

“Although we propose that jilting can induce wanting-liking disjunctions, we are not arguing that such decoupling occurs unfailingly, across individuals and situations; wanting and liking are dissociable, but certainly not disconnected.”

The original report includes a second study, which investigates further the way felt emotional intensity moderates the disjunction between liking and wanting. I might post a brief post about this later this week, but in summary the second study finds that the

“disjunctions between these [wanting and liking] are more common and pronounced among individuals lower in felt emotional intensity. These “cool-headed” individuals would thus be those most prone to perversely desiring more what they like less.”

At the end of all of this, I guess, stands the all-too-human experience that very often we want something especially because it seems so hard to obtain, but then once we do obtain it the thing just doesn’t seem right for us…

Main Reference:

Litt, A. (2010-01-01) Lusting While Loathing: Parallel Counterdriving of Wanting and Liking. Psychological Science, 21(1), 118-125. DOI: 10.1177/0956797609355633

Source URL: http://www.psychologytoday.com/node/38690

In honor of Presidents Day, we offer up our list of the wealthiest American presidents.
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News from: Forbes.com: Most popular stories

Can’t afford the Live Like Eloise Slumber Party Package at New York’s The Plaza Hotel? What kind of parent are you? It’s only $3,450 a night! OK, so there is a recession going on and we should all be fiscally responsible, yadda yadda. Don’t worry—for the rest of us, The Plaza is hosting a week of Eloise events that don’t require a deposit equivalent to the street value of a kidney.

The fun kicks off on Monday and runs through Friday, February 19th. This coincides with the kids’ winter break from school. Who knew? (And can we have one of those, too?)

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News from: HotelChatter -

Venue capacity: 1700.
Featuring:
* Fine designers from around the world presenting exquisite
garments and accessories
* World class entertainment
* Exhibits of art and luxury products
* Exhibits of financial, real estate, personal and travel services
* VIP dinners and receptions
* The Couture Fashion Week Ball
Shows in New York City and scheduling other selected cities
Location & Dates
Waldorf Astoria New York, NY
2/12/2010 – 2/14/2010
Media or Broadcast Exposure
TV, Newspaper, Magazines, Internet, Direct Mail, Email
NTDTV, FTV, NTV, SAHARA ONE and many more around the world, Print publications in
Middle East, Russia, Italy, USA including Book Moda, Collezioni, Moda Style, Elle and many
more publications around the world. See sample coverage here:

http://www.usafashionshows.com/press/tearsheets/articles.htm

Event Analysis
On-Site Surveying, Media Awareness, Pre-Event Report, Post-Event Report
Special Partnership that allows to reach wealthy individuals:
85,000 affluent individuals and celebrities subscribers to Blue Star Jets who own or rent private
aircrafts). Charities associations: National Diabetes, Partners in Health and others.
TARGET MARKET
Estimated Attendance or Viewers: 300,000,000 worldwide.
SPONSORSHIP PACKAGES & BENEFITS
Title Sponsor: starting at $250,000 per
season
Branding
1. Event marketing pieces and press releases
recognizing your company as a Couture Fashion Week
Title sponsor .i.e. “Your company Couture Fashion
Week”
2. Display Space for duration of the event
3. Welcome Projection in the runway show area
4. Plasma display in exhibition area
5. Advertisement (you provide video or still image,
subject to approval) to be projected repeatedly on a
plasma in the exhibit area throughout the event
6. Back cover of “Couture & Luxury” Magazine both
print and digital versions
7. Four pages advertorial or pictorial in “Couture &
Luxury” Magazine both print and digital versions
8. Your company to have the right to publicize itself as a sponsor of Couture Fashion Week
9. Your name on videos of fashion shows
10. Your ad incorporated into the online video of designer’s fashion show for a minimum of 12
months. Commercial will play before web cast begins. You provide commercial.
11. Branding / Product Placement when applicable
Logo Placement
12. Fashion Show background (side of models’ entry) for entire event
13. Side Walls in fashion show area for entire event
14. Step and Repeat on red carpet area
15. Event gift bags
16. Staff t-shirts or badges
17. Logo on printed event program
18. Signage at entrance of the event
19. Logo on event newsletter (6 issues per year online to over 22,000 readers)
20. Link from event website to your site for 6 months
Dinners & Parties
21. Party/ Reception Award co-presenter for added media exposure
22. Sponsor your own special event (wine tasting, high tea, etc.). Please inquire.
Products & Services
23. Give-away items for guests distributed in gift bags or on seats, front row only
24. Literature in Welcome Kit Sponsor
25. The Welcome Kit will contain gifts and information about designers, special offers, and is
handed out to all attendees upon arrival for all 3 days
Special Sponsorship
26.Official and Exclusive Product or Service Sponsor
(Only one official and exclusive sponsor per category accepted. No other companies accepted
as sponsors in the category for the duration of the agreement)
Tickets
27. Table for 10 at the Couture Fashion Week Ball
28. 10 front row VIP passes at all shows.
29. More ticket options: www.CoutureFashionWeek.com/Tickets.htm
Additional Press/ Branding Media
30. Opportunity to run national and international advertisements and commercial announcing
the event.
31. Photo Ops: photo ops with model and designers
Couture Fashion Week Ball:
Please select
___ Titanium Sponsor $150,0000
___ Platinum Sponsor $100,000
___ Diamond Sponsor $75,000
___Gold Sponsor $30,000
___ Silver Patron Sponsor $15,000
Sponsor of the Couture Fashion Ball. Benefits are based on
package selected and may include:
1. Two pages advertorial or pictorial in “Couture & Luxury”
Magazine both print and digital versions
2. Inside front cover “Couture & Luxury” Magazine both print and
digital versions
3. Link on Couture Fashion Week web site
4. Logo on printed event program
5. Logo on Step and Repeat on red carpet area
6. Award co-presenter for added media exposure
7. Table for 10 at the Couture Fashion Week Ball and fashion show
8. Photo ops with model and designers
9. Give-away items for guests distributed in gift bags or on seats, front row
10. Name on each table at the ball
11. Event marketing pieces and press releases recognizing your company as “The Couture
Fashion Week Ball Sponsor”
12. Displace space for the duration of Couture Fashion Week
Haute Couture Celebrity Designer Sponsor: $100,000
Event will be associated with a major charity
1. Two pages advertorial or pictorial in “Couture & Luxury” Magazine both print and digital
versions
2. Link on Couture Fashion Week web site
3. Logo on printed event program
4. Ten (10) VIP front row seats at show sponsored
5. Two (2) passes to the Couture Fashion Week Ball
6. Photo ops with designer and models
7. Give-away items for guests distributed in gift bags or on seats, front row at show sponsored
8. Event marketing pieces and press releases recognizing your company as “The Sponsor of
“Haute Couture DESIGNER X Show”
9. Displace space for duration of Couture Fashion Week
10. Name on background of show sponsored
Luxury Fashion Designer show: $60,000
1. One page advertorial or pictorial in “Couture & Luxury” Magazine both print and digital
versions
2. Link on Couture Fashion Week web site
3. Logo on printed event program
4. Ten (10) VIP front row seats at show sponsored
5. Two (2) passes to the Couture Fashion Week Ball
6. Photo ops with designer and models
7. Give-away items for guests distributed in gift bags or on seats, front row at show sponsored
8. Event marketing pieces and press releases recognizing your company as “The Sponsor of
“DESIGNER X Show”
9. Displace space for duration of Couture Fashion Week
10. Name on background of show sponsored
Official Cosmetics or Skin Care or Hair Care or Spa
of Couture Fashion Week: $50,000
1. Your company to have the right to publicize itself as a sponsor of Couture Fashion Week
2. No other companies accepted as sponsors in the category for this season’s event
3. Your company’s products to be used on models throughout the event
4. Your banner displayed in backstage area for photo ops
5. Your logo incorporated in the step-and-repeat red carpet background for photos with
celebrities, designers, etc.
6. Listing in event program
7. Link on CFW web site fashion calendar page
8. Link on CFW web site partners’ page
9. Display space for all days of event, including area for demonstrations if desired
10. Inclusion in press releases, newsletter and blog
11. One page ad (you provide) in Couture & Luxury, printed and Internet versions,
distributed at event and elsewhere
12. Your logo projected / displayed in fashion show area for entire event
13. Your logo on step-and-repeat backdrop in red carpet area
14. Promotional gifts or literature in event gift bags
15. Logo or name included in event newsletter (6 monthly issues e-mailed to over 22,000
readers)
16. Passes to all fashion shows this season
Official & Exclusive Cosmetics or Skin Care or Hair Care or Spa
of Couture Fashion Week: $100,000
1. Your company to have the right to publicize itself as a sponsor of Couture Fashion Week
2. No other companies accepted as sponsors in the category for this season’s event
3. Your company’s products to be used on models throughout the event
4. Your banner displayed in backstage area for photo ops
5. Listing in event program
6. Link on CFW web site fashion calendar page
7. Link on CFW web site partners’ page
8. Display space for all days of event, including area for demonstrations if desired
9. Inclusion in press releases, newsletter and blog
10. Your banner/logo on side panels (next to models’ entrance) during fashion show, 7:00
p.m., Saturday, February 13
11. Your logo projected / displayed in fashion show area for entire event
12. Your logo incorporated in the step-and-repeat red carpet background for photos with
celebrities, designers, etc.
13. Promotional gifts or literature in event gift bags
14. Inclusion in Welcome Kit – the Welcome Kit will contain gifts and information about
designers, special offers, and is handed out to all attendees upon arrival for all 3 days
15. Logo or name included in event newsletter (6 monthly issues e-mailed to over 22,000
readers)
16. 4 VIP passes to all fashion shows this season
17. One table at the CFW Ball with company’s name in the center (table accommodates 10
guests)
18. 2 page ad or back cover (you provide) in Couture & Luxury, printed and Internet
versions, distributed at event and elsewhere
19. Photo ops with models and designer at 7:00 p.m., Saturday, February 13
20. A video of beauty shots of the shows showcasing your line of products for web-casting
for a year in our websites, YouTube, FaceBook and all social networks.
21.Video Sponsor of CFW shows: $1,500
Video Sponsor of fashion shows
Choose one or more designer shows. Your ad
incorporated into the online video of designer’s
fashion show for a minimum of 12 months. Ad will
play before web cast begins. You provide ad.(Cost
per designer show for sixth months $1,500 each).
Normally 18 to 36 designers.
1. Your commercial or ad on content video page online
2. Your commercial runs before or at the end of each
fashion show video on-line
3. One page ad in “Couture & Luxury” Magazine both print and digital versions
4. Link on Couture Fashion Week web site
5. Logo on printed event program
6. Four (2) VIP front row seats at show sponsored
7. Photo ops with designer and models
8. Give-away items for guests distributed in gift bags or on seats, front row at show
sponsored
9. Event marketing pieces and press releases recognizing your company as “Video
Sponsor of Couture Fashion Week”
After Party Liquor Sponsorship Total: $10,000
1. Your brand served at one after party (Lily’s Bar at the Roger Smith Hotel, NYC 2 blocks
from Waldorf Astoria – subject to change)
2. Yours will be the exclusive liquor type served at that party (i.e. the only rum, vodka,
wine, etc.)
3. Exhibit space for 3 days at the Waldorf-Astoria (no liquor may be served or distributed at
Waldorf)
4. Credit in event program
5. Link from event website
6. Mention in event promotion, event blog, press releases
7. Photo ops with designers, models, producer
Exhibit Table Space for 3 days $3,000
1. 6’ table and two chairs
2. Listing on exhibitor pages
3. Link to your web site
Current Sponsors
See list here: couturefashionwek.com/partners.htm

This is the day that Giorgio Armani has made; let us rejoice and be glad in it. Or something like that, since bookings opened up last night for his first hotel property, the 160-room Armani Hotel within the world’s tallest building, the Burj Khalifa in Dubai.

If you want to spend just one night sleeping in Armani sheets in an Armani bed, it’ll cost you at least 4,000 AED—that’s $1,089 a night! And that’s not even including an Armani breakfast, which costs an additional 132 AED ($36) per person.

And although the hotel is still holding true to the opening date of March 18, reservations for the public don’t begin until a few days later, on

more…
News from: HotelChatter -

Couture Fashion Week presents a series of couture and luxury
fashion shows multiple times each year in New York at the

Waldorf-Astoria

couturefashionwek.com